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Here's a brief clip:ĭigital signage focuses on revenue acceleration in the retail environment using digital technology.
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Lyle Bunn of BTV+ fame brings us yet another whitepaper that attempts to illustrate the strong ties between digital signage and traditional merchandising and advertising techniques. I don't really have much to add here, but you can read the rest of the press release at the above link. The goal of the network is to improve the communication between the store and its customers by combining brand advertising with in-store customer information to enhance the customer shopping experience. It is anticipated that over the period of the agreement NorgesGruppen will deploy Scala’s digital signage solution in over 2000 locations. Due to the unique dynamic, real-time, rendering at “the point of playback” of Scala’s InfoChannel platform the content displayed at each store can be dynamically tailored to the local requirements of each store. MIX contains 950 stores/kiosks with 100 of the MIX stores implementing two Digital Signage channels per store and the remainder implementing one channel. NorgesGruppen will rollout its first in-store digital signage network in its MIX chain. The agreement is estimated to have a potential value of NOK 12 mill. Through its chains, the group holds 34.8% of the Norwegian grocery market. Its core business is grocery retailing and wholesaling.
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NorgesGruppen is Norway’s largest trading enterprise.
#ZANDAR MULTIVIEWER SOFTWARE#
Scala Nordic AS announces signing a 3-year exclusive agreement with NorgesGruppen for delivery of the Scala InfoChannel® digital signage software platform to the NorgesGruppen group in Norway.